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STRIDES is a study aiming to improve donor experiences within National Health Service Blood and Transplant (NHSBT). With over 1 million people donating around 1.6 million whole blood units every year, NHSBT is conducting world-leading research into donor management and, through academic partnerships, addressing wider public health issues.

There are two key objectives:

1) to help NHSBT decide the best STRategies to Improve Donor ExperienceS (STRIDES).

2) to establish a panel, or BioResource (part of the NIHR BioResource), of thousands of healthy volunteers who are willing to be contacted and asked if they wish to participate in medical and health-related studies. Invitees are selected based on results from the blood samples or information collected during enrolment (such as lifestyle choices).